Swiss blockchain naming startup Freename has released a service it says it hopes will help make blockchain-based naming systems easier to integrate with the traditional DNS.

It's called NOTO, and it has launched in closed beta this week.

Freename says NOTO crawls blockchain naming systems (currently its own Freename service, Ethereum Name Service, Handshake Name Service and Unstoppable) to compile lists of domains, and then making those lists of domains available to developers either via an API or downloadable zone files that look like regular zone files.

The idea seems to be that developers using traditional DNS can stay in their comfort zone and don't have to do the work of figuring out complexities of the blockchain. It hopes makers of browsers, search engines, DNS resolution services and such will be able to more easily add "Web3" support to their software.

Freename also reckons there's an intellectual property protection story, with trademark owners potentially more easily able to monitor blockchain naming services for abuse.

Source from Domain Name Wire

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